Sanjog Misra


My current research involves the use of structural econometric methods to study consumer and firm decisions. I am particularly interested in  understanding how firms make decisions pertaining to pricing policies, distribution strategy and salesforce management and how individual consumers make choices.


Prior to joining UCLA Anderson I was at the Simon School of Business at the University of Rochester and have also taught (as visiting faculty) at the Johnson School of Management at Cornell University and the Graduate School of Business at Stanford University.