Sanjog Misra


My current research focuses on the use of structural econometric methods to study consumer and firm decisions. In particular, it involves building data-driven models aimed at understanding how consumers make choices and investigating firm decisions pertaining to pricing, distribution and salesforce management issues. I am also interested in the development of statistical and econometric approaches to deal with complex models calibrated on large-scale marketing data and use of such models in enhancing strategic decisions.


Prior to joining Chicago Booth I was at UCLA Anderson and the Simon School of Business at the University of Rochester. I have also been visiting faculty at the Johnson School of Management at Cornell University and the Graduate School of Business at Stanford University.