My current research involves the use of
structural econometric methods to study consumer and firm
decisions. I am particularly interested in understanding
how firms make decisions pertaining to pricing policies,
distribution strategy and salesforce management and how
individual consumers make choices.
Prior to joining UCLA Anderson I was at the Simon School of
Business at the University of Rochester and have also taught (as
visiting faculty) at the Johnson School of Management at Cornell
University and the Graduate School of Business at Stanford
University.